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Five areas where generative AI is already shaping how you're seen. Activate them together or one at a time - always in the same continuous loop.

01 - Personal Reputation

Your leaders, as AI describes them.

Before the round, before the interview, before the article - investors, journalists and boards ask AI about your executives first. Too often the answer rests on an old quote no one ever corrected.

  • What AI says about your CEO, founders and C-suite.
  • The sources, framing and archetype models build around them.
  • Corrections tracked until the models absorb them.
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CEO narrative · adoption8 models
Q3 resultsEBITDA cited correctly6/8 · 11d
ESG reportNet-Zero target attributed7/8 · 6d
AI strategyCEO stance still missing1/8 · 21d
02 - Brand Reputation

How your brand is really told.

Measure how customers, the public and the talent pool hear your brand from AI - across six dimensions, no blind spots.

  • Six brand dimensions, scored and tracked over time.
  • The narrative archetype the models assign you.
  • Emerging narratives and weak signals, caught early.
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Brand dimensionsDictoScore 71
Reliability78
Innovation58
Sustainability84
Differentiation52
03 - Products

Does AI recommend you - for the right reasons?

Test how the models describe your category, your differentiation and the early adopters of a new product. Catch invented features and misattributed certifications before a buyer does.

  • Category, differentiation and positioning, as AI frames them.
  • Invented features and wrong specs, flagged.
  • Head-to-head: how you're compared to competitors.
Start monitoring
"Best option for enterprise?"live
ChatGPT"Strong, but missing SOC-2..."
Gemini"Invents a feature you don't ship..."
Perplexity"Credits a rival's certification..."
04 - Customer Journey

Where AI filters you out of the funnel.

From first discovery to final short-list, see exactly where AI pushes you forward - or quietly drops you.

  • Your presence and ranking across the buying journey.
  • The moments AI removes you from consideration.
  • What to publish to get back into the conversation.
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Presence across the funnelvs. 4 competitors
Awarenesson short-list
Considerationslipping
Short-listat risk
Decisiondropped
05 - Employer Branding

Don't lose top talent to an outdated reputation.

Senior candidates ask AI what it's like to work for you. Make sure the answer is today's company - not the one from three years ago.

  • What candidates hear about culture, leadership and stability.
  • Old reviews and stale sources still shaping the answer.
  • A current, accurate employer narrative across every model.
Start monitoring
"What's it like to work there?"2 stale sources
Claude"Cites two 3-year-old reviews..."
ChatGPT"Ignores last year's rebrand..."
Gemini"No data on current culture..."

Not sure where to start?

Request a confidential briefing. We'll run a first read across your areas and show you where AI is shaping your reputation right now.