Reputation
Personal ReputationYour leaders, as AI describes them Brand ReputationHow your brand is really told Employer BrandingThe story candidates hear
Go-to-market
ProductsRecommended for the right reasons Customer JourneyWhere AI filters you out
Five fronts
One perimeter for your whole reputation.

From your CEO to your products - monitored across every major model.

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Organization
Leadership & GovernanceThe board-ready reputation read HR & Employer BrandingWin talent AI hasn't written off AI Manager & InnovationGovern the models, with an audit trail
Go-to-market
Communications & BrandDefend the story, message by message MarketingBe recommended, for the right reasons
Every function
Reputation isn't one team's job.

Whoever answers for the organization gets the same continuous read of what AI says.

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Methodology Solutions For who Platform Security & Governance Request a briefing
The platform

One place for your whole narrative.

DICTO AI is a strategic intelligence workspace - not a dashboard. From verified corporate truth to the Dicto Score™, every signal lives in one place, built for the people accountable for reputation.

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Capability 01

Knowledge Base

Your verified, structured and governed corporate truth. The single source of record every AI answer is measured against - owned by your teams, never inferred.

Facts, leadership, positions and language are versioned and attributable, so every comparison rests on something defensible.

Knowledge BaseGovernata
IdentityDICTO entity · 2014v4
LeadershipRegistro dirigenti · 9 recordv7
PosizioniSustainability, supply chain, pricingv3
LessicoTermini e claim approvativ5
Capability 02

Querying Personas

The questions that really shape opinion - modelled on the stakeholders who ask them. Investors, candidates, customers, journalists and regulators, each with their own intent.

Personas drive every interrogation, so what you measure mirrors how you're really discovered.

Libreria persona5 persona · 480 prompt
IN
The InvestorDue diligence
CA
The CandidateEmployer brand
CU
The CustomerPurchase intent
RE
The RegulatorCompliance
Capability 03

Narrative Intelligence

Watch the narrative move. Cross-model consistency, sentiment and drift, tracked continuously - so a change in how AI describes you is a signal, not a surprise.

Drift narrativo · ultime 8 settimane2 alert
Dicto Score™ ChatGPT Gemini Perplexity
Capability 04

Executive Summary

The board-ready read. Every analysis distilled into a clear narrative - what changed, why it matters and what we recommend - written for decision-makers, not analysts.

Executive Summary · Q2
Narrative health is improving
In linea

Consistency +14 points after the supplier statement.

One hallucinated executive still appears in two models - correction in progress.

Pricing language drifting between Gemini and Claude - monitor next cycle.

The signature metric

The Dicto Score™

A single defensible index of how generative AI represents your organization - composite, comparable and tracked over time across every model.

73Dicto Score™▲ 6 this quarter
Factual accuracy81
Cross-model consistency67
Sentiment alignment74
Source authority70
Capability 06

Strategic Recommendations

Intelligence that turns into action. Prioritized, owned and measurable interventions - each tied to the gap it closes and re-verified against the models once executed.

Raccomandazioni · prioritizzate3 aperte
HIGH
Correct leadership recordCloses hallucinated-executive gap · 3 models
HIGH
Publish supplier statementCounters negative drift · last 6 weeks
MED
Clarify product claim languageResolves Gemini / Claude inconsistency

See the platform on your own narrative.

We'll generate a first Dicto Score™ for your organization and walk your team through every signal behind it.

Request a briefing → See the methodology