How we govern the AI narrative.
A five-step method to see what AI says about you, measure where it's wrong, and put it right - on loop.
Build Corporate Truth
We build a single verified source of truth about you - facts, leadership, positions, language. It's the benchmark every AI answer is measured against.
- Structured, attributable and version-controlled.
- Reviewed and signed off by your own teams.
- The benchmark AI is measured against.
Create Querying Personas
We model your real stakeholders - investors, candidates, customers, journalists - and the questions they actually ask AI about you.
- Investors, candidates, customers, journalists, regulators.
- Hundreds of realistic prompts per persona.
- Mapped to the decisions each stakeholder makes.
“Any governance red flags?”
“What's it like to work here?”
“Are they reliable?”
“Any past controversies?”
Interrogate multiple LLMs
We put those questions to ChatGPT, Gemini, Claude and Perplexity - at scale, over time - and capture how each one describes you.
- Coverage across every leading generative system.
- Repeated over time to catch drift.
- Every answer captured, attributed and timestamped.
Analyze narrative discrepancies
We compare every answer to your truth and score it: contradictions, hallucinations, gaps and drift, classified and tracked over time.
- Consistency, accuracy and sentiment scored per model.
- Hallucinations isolated and evidenced.
- Drift visualized over weeks and months.
Generate insights & actions
We turn findings into prioritized actions - each tied to the gap it closes - then re-check the models to confirm the narrative moved.
- Prioritized by impact and effort.
- Owned, tracked and measured to completion.
- Re-verified against the models after intervention.
A network of AI agents works for you. You just see the results.
DICTO isn't a passive dashboard. It's an agentic system: specialized agents that split the work, coordinate, and hand back only what needs a decision.
Probe the models from dozens of angles, continuously.
Extract claims, sources and framing; compare them to your truth.
Watch critical topics and fire alerts when something changes.
Turn findings into ready-to-assign actions.
Generate correction assets, ready for models to ingest.
It never stops at a single report.
Models change every week, so we run a continuous loop - six stages that turn each analysis into verified change, then start again.
Continuous interrogation of every model across all personas.
Discrepancies, hallucinations and drift classified and quantified.
Prioritized interventions tied to the gaps they close.
Coordinated action across your owned and earned channels.
Authoritative, structured truth released for models to ingest.
A fresh interrogation confirms the narrative moved - and the loop restarts.
See the methodology run on your own organization.
Request a confidential briefing and we'll walk your team through every step on your own narrative.