We give companies a voice in how AI describes them.
DICTO is an AI Reputation Intelligence company, founded in Italy in 2024. We were built on a simple realization: stakeholders had started asking the machine about you - and no one was listening to the answer.
Founded in Italy, the year AI answers went mainstream.
Our home base - building from the heart of European enterprise.
Major LLMs monitored from day one - and counting.
Reputation moved into a black box. We opened it.
For decades, organizations could see what was written about them. Then generative AI became the first place people asked - and the answer arrived with no sources, no author and no way in.
We started DICTO to change that: to measure what AI says, explain why it says it, and give the people responsible for reputation a way to act. Not a chatbot, not a dashboard - a discipline.
A young company, moving quickly.
From a founding insight to a closed-loop governance platform, in under two years.
Founded in Italy
Two founders kept watching colleagues ask ChatGPT about companies before ever visiting a website. The answers were confident, inconsistent - and unowned. DICTO was incorporated in Italy to close that gap.
The method & the Dicto Score™
We formalized our proprietary methodology and introduced the Dicto Score™ - a single, defensible index of how generative AI represents an organization across every major model.
First enterprise engagements
Communications, brand and governance teams brought DICTO inside. We expanded multi-model coverage and began tracking narrative drift longitudinally, week over week.
Closed-loop governance
DICTO became a continuous discipline - analysis, recommendations, intervention and verification in one loop, built for institutions that answer to others.
Principles we don't trade away.
Evidence over opinion
Every finding traces back to a captured answer. We measure; we don't speculate.
Humans decide
AI surfaces the signal; people make the call. Accountability always has a name.
Built for the long run
Reputation is never finished. We design for a discipline, not a one-off audit.
A small team with a clear mandate.
Strategists, researchers and engineers who believe how AI describes you is too important to leave to chance.
Federico SalomoneCEO & Co-Founder
Paolo ScagliolaCOO & Co-Founder
Luigi BrunoCFO & Co-Founder
Aaron Carlo SayedCTO
Alberto GufantiData Engineer
Gregorio CaporaleProduct Expert
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Build the future of reputation intelligence with us.
Whether you want to work with DICTO or join the team, we'd like to hear from you.