For who

Built for whoever owns the narrative.

Reputation is no longer one team’s job. DICTO gives every function that answers for the organization the same continuous read of what AI says — and the tools to act on it.

01 — Communications & Brand

Defend the story before it's rewritten.

AI now answers for you — to journalists, customers and the public. See how your messaging survives the models, and where it’s quietly being rewritten.

✓ How your key messages land across every model.

✓ Hostile or outdated sources gaining narrative weight.

✓ Correction assets the models actually absorb.

Message adoption2 at risk

Positioning"Ethical, traceable supply chain"7/8

LaunchNew range framed correctly3/8

Crisis lineOld story still resurfacing2/8

Presence across the funnelvs. 4 competitors

Awarenesson short-list

Considerationslipping

Decisionat risk

02 — Marketing

Get recommended, for the right reasons.

When buyers ask AI for options, you’re either on the short-list or invisible. See where you show up, how you’re framed, and what to fix.

✓ Presence and ranking in AI-driven discovery.

✓ How AI frames your value against competitors.

✓ The content gaps keeping you off the short-list.

03 — Leadership & Governance

The narrative the board needs to see.

Reputation is now an algorithmic asset. Give leadership a defensible, board-ready read of how AI represents the organization — and the risk it carries.

✓ A single, defensible Dicto Score™ over time.

✓ Reputation risk surfaced before it escalates.

✓ Audit-ready evidence behind every finding.

Board read · Q2On track

Dicto Score73 · ▲6

Factual accuracy81

Open risks2 priority

"What's it like to work there?"2 stale sources

Claude"Cites two 3-year-old reviews…"

ChatGPT"Ignores last year's rebrand…"

Gemini"No data on current culture…"

04 — HR & Employer Branding

Win talent AI hasn't already written off.

Senior candidates ask AI what it’s like to work for you. Make sure they hear today’s company — not a three-year-old review.

✓ What candidates hear about culture and leadership.

✓ Stale reviews and sources still shaping the answer.

✓ A current employer narrative across every model.

05 — AI Manager & Innovation

Govern the models before they define you.

For the teams accountable for AI: a structured, auditable way to monitor and steer how generative systems represent the company.

✓ Continuous, multi-model monitoring at scale.

✓ Structured data and a fully auditable pipeline.

✓ AI-ready assets the models can ingest.

Multi-model interrogationlive

ChatGPTcaptured · timestamped

Geminicaptured · timestamped

Claudecaptured · timestamped

Perplexitycaptured · timestamped

Whatever your role, AI is already talking.

Request a confidential briefing and we’ll show your team exactly what AI says about the organization right now.

Reputation

Go-to-market

Organization