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Five areas where generative AI is already shaping how you’re seen. Activate them together or one at a time — always in the same continuous loop.

01 — Personal Reputation

Your leaders, as AI describes them.

✓ What AI says about your CEO, founders and C-suite.

✓ The sources, framing and archetype models build around them.

✓ Corrections tracked until the models absorb them.

CEO narrative · adoption8 models

Q3 resultsEBITDA cited correctly6/8 · 11d

ESG reportNet-Zero target attributed7/8 · 6d

AI strategyCEO stance still missing1/8 · 21d

Brand dimensionsDictoScore 71

Reliability78

Innovation58

Sustainability84

Differentiation52

02 — Brand Reputation

How your brand is really told.

✓ Six brand dimensions, scored and tracked over time.

✓ The narrative archetype the models assign you.

✓ Emerging narratives and weak signals, caught early.

03 — Products

Does AI recommend you — for the right reasons?

✓ Category, differentiation and positioning, as AI frames them.

✓ Invented features and wrong specs, flagged.

✓ Head-to-head: how you’re compared to competitors.

"Best option for enterprise?"live

ChatGPT"Strong, but missing SOC-2…"

Gemini"Invents a feature you don't ship…"

Perplexity"Credits a rival's certification…"

Presence across the funnelvs. 4 competitors

Awarenesson short-list

Considerationslipping

Short-listat risk

Decisiondropped

04 — Customer Journey

Where AI filters you out of the funnel.

✓ Your presence and ranking across the buying journey.

✓ The moments AI removes you from consideration.

✓ What to publish to get back into the conversation.

05 — Employer Branding

Don't lose top talent to an outdated reputation.

✓ What candidates hear about culture, leadership and stability.

✓ Old reviews and stale sources still shaping the answer.

✓ A current, accurate employer narrative across every model.

"What's it like to work there?"2 stale sources

Claude"Cites two 3-year-old reviews…"

ChatGPT"Ignores last year's rebrand…"

Gemini"No data on current culture…"

Not sure where to start?

Request a confidential briefing. We’ll run a first read across your areas and show you where AI is shaping your reputation right now.

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