About us

We give companies a voice in how AI describes them.

DICTO is an AI Reputation Intelligence company, founded in Italy in 2024. We were built on a simple realization: stakeholders had started asking the machine about you — and no one was listening to the answer.

2024

Founded in Italy, the year AI answers went mainstream.

Italy

Our home base — building from the heart of European enterprise.

4 models

Major LLMs monitored from day one — and counting.

Why we exist

Reputation moved into a black box. We opened it.

For decades, organizations could see what was written about them. Then generative AI became the first place people asked — and the answer arrived with no sources, no author and no way in.

We started DICTO to change that: to measure what AI says, explain why it says it, and give the people responsible for reputation a way to act. Not a chatbot, not a dashboard — a discipline.

Our story

A young company, moving quickly.

From a founding insight to a closed-loop governance platform, in under two years.

2024

Founded in Italy

Two founders kept watching colleagues ask ChatGPT about companies before ever visiting a website. The answers were confident, inconsistent — and unowned. DICTO was incorporated in Italy to close that gap.

Late 2024

The method & the Dicto Score™

We formalized our proprietary methodology and introduced the Dicto Score™ — a single, defensible index of how generative AI represents an organization across every major model.

2025

First enterprise engagements

Communications, brand and governance teams brought DICTO inside. We expanded multi-model coverage and began tracking narrative drift longitudinally, week over week.

2026

Closed-loop governance

DICTO became a continuous discipline — analysis, recommendations, intervention and verification in one loop, built for institutions that answer to others.

What we believe

Principles we don't trade away.

Evidence over opinion

Every finding traces back to a captured answer. We measure; we don’t speculate.

Humans decide

AI surfaces the signal; people make the call. Accountability always has a name.

Built for the long run

Reputation is never finished. We design for a discipline, not a one-off audit.

The team

A small team with a clear mandate.

Strategists, researchers and engineers who believe how AI describes you is too important to leave to chance.

Luigi Bruno

CEO & CO-FOUNDER

Paolo Scagliola

CPO & CO-FOUNDER

Gianluca Tedoldi

Business Development

Murasaki Hiroshi

CTO

Alberto Gufanti

Data Engineer

Mattia Scagliola

Sftw Engineer

Carolina Ciravegna

Remediation & AIO

Luigi Russo

Mid-Corp. Sales

Build the future of reputation intelligence with us.

Whether you want to work with DICTO or join the team, we’d like to hear from you.

Reputation

Go-to-market

Organization